PureFoundation
Step into the future of the nail industry with PureFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of PureBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.
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![Pure Foundation - Anwen](http://www.hona.dk/cdn/shop/files/AnwenBlob_8ead9f92-1019-4045-a280-399d6041c5a5_{width}x.jpg?v=1718272164)
![Pure Foundation - Anwen](http://www.hona.dk/cdn/shop/files/AnwenBottle_dbdf4342-5ab5-4041-8c58-681347ace490_{width}x.jpg?v=1718272159)
Pure Foundation - Anwen
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Bonny](http://www.hona.dk/cdn/shop/files/Bonny_blob_{width}x.jpg?v=1718202110)
![Pure Foundation - Bonny](http://www.hona.dk/cdn/shop/files/Bonny_bottle_{width}x.jpg?v=1718202110)
Pure Foundation - Bonny
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Chic](http://www.hona.dk/cdn/shop/files/Blob_Chic_{width}x.jpg?v=1718274199)
![Pure Foundation - Chic](http://www.hona.dk/cdn/shop/files/PureFoundationChicBottle_{width}x.jpg?v=1718274182)
Pure Foundation - Chic
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Clear](http://www.hona.dk/cdn/shop/files/HONA-Complete-Base-Gel-No-Bottle_61062a9a-3730-4798-b767-5506a8c467b6_{width}x.png?v=1704465214)
![Pure Foundation - Clear](http://www.hona.dk/cdn/shop/files/HONA-Complete-Base-Gel-Bottle_bf9c2167-f936-43b6-99b3-dc2743a97eaf_{width}x.png?v=1704465214)
Pure Foundation - Clear
162,00 kr
194,40 krexcl. VAT
incl. VAT
![Pure Foundation - Cwtch](http://www.hona.dk/cdn/shop/files/cwtchblob_a9ade3ba-6133-4fc4-b1ad-2e5c7fe905b2_{width}x.jpg?v=1718275982)
![Pure Foundation - Cwtch](http://www.hona.dk/cdn/shop/files/cwtchbottle_c85d1685-d234-4738-bd92-e07365f0df35_{width}x.jpg?v=1718275982)
Pure Foundation - Cwtch
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Dainty](http://www.hona.dk/cdn/shop/files/daintyblob_{width}x.jpg?v=1718279056)
![Pure Foundation - Dainty](http://www.hona.dk/cdn/shop/files/Daintybottle_{width}x.jpg?v=1718279056)
Pure Foundation - Dainty
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Doll](http://www.hona.dk/cdn/shop/files/Dollblob_{width}x.jpg?v=1718280361)
![Pure Foundation - Doll](http://www.hona.dk/cdn/shop/files/PureFoundationDollBottle_e0c1ae84-cb2f-40cd-b5b9-814ea9982f2f_{width}x.jpg?v=1718280361)
Pure Foundation - Doll
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Dove](http://www.hona.dk/cdn/shop/files/DoveBlob_{width}x.jpg?v=1717510486)
![Pure Foundation - Dove](http://www.hona.dk/cdn/shop/files/DoveBottle_{width}x.jpg?v=1717510486)
Pure Foundation - Dove
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Lover](http://www.hona.dk/cdn/shop/files/loverblob_{width}x.jpg?v=1718285622)
![Pure Foundation - Lover](http://www.hona.dk/cdn/shop/files/loverbottle_{width}x.jpg?v=1718285622)
Pure Foundation - Lover
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Naked](http://www.hona.dk/cdn/shop/files/nakedblob_{width}x.jpg?v=1718287862)
![Pure Foundation - Naked](http://www.hona.dk/cdn/shop/files/nakedbottle_{width}x.jpg?v=1718287862)
Pure Foundation - Naked
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Peaches](http://www.hona.dk/cdn/shop/files/Peaches_blob_{width}x.jpg?v=1718356260)
![Pure Foundation - Peaches](http://www.hona.dk/cdn/shop/files/Peachesbottle_{width}x.jpg?v=1718356246)
Pure Foundation - Peaches
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Pearl](http://www.hona.dk/cdn/shop/files/Pearlblob_{width}x.jpg?v=1718359855)
![Pure Foundation - Pearl](http://www.hona.dk/cdn/shop/files/PearlBottle_{width}x.jpg?v=1718359855)
Pure Foundation - Pearl
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Petal](http://www.hona.dk/cdn/shop/files/Petalblob_{width}x.jpg?v=1718361491)
![Pure Foundation - Petal](http://www.hona.dk/cdn/shop/files/Petalbottle_{width}x.jpg?v=1718361491)
Pure Foundation - Petal
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Plushie](http://www.hona.dk/cdn/shop/files/PlushieBlob_{width}x.jpg?v=1717511406)
![Pure Foundation - Plushie](http://www.hona.dk/cdn/shop/files/PlushieBottle_{width}x.jpg?v=1717511403)
Pure Foundation - Plushie
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Primrose](http://www.hona.dk/cdn/shop/files/Primrose_Blob_{width}x.jpg?v=1718357842)
![Pure Foundation - Primrose](http://www.hona.dk/cdn/shop/files/Primrose_Bottle_{width}x.jpg?v=1718357842)
Pure Foundation - Primrose
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Pudding](http://www.hona.dk/cdn/shop/files/Pudding_blob_{width}x.jpg?v=1718367204)
![Pure Foundation - Pudding](http://www.hona.dk/cdn/shop/files/Pudding_bottle_{width}x.jpg?v=1718367204)
Pure Foundation - Pudding
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Rosy](http://www.hona.dk/cdn/shop/files/rosyblob_{width}x.jpg?v=1718289247)
![Pure Foundation - Rosy](http://www.hona.dk/cdn/shop/files/Rosybottle_{width}x.jpg?v=1718289247)
Pure Foundation - Rosy
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Sass](http://www.hona.dk/cdn/shop/files/PureFoundation_Sass_Blob_{width}x.jpg?v=1717510180)
![Pure Foundation - Sass](http://www.hona.dk/cdn/shop/files/PureFoundation_Sass_Bottle_{width}x.jpg?v=1717510163)
Pure Foundation - Sass
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Stone](http://www.hona.dk/cdn/shop/files/Stoneblob_{width}x.jpg?v=1718368523)
![Pure Foundation - Stone](http://www.hona.dk/cdn/shop/files/Stonebottle_{width}x.jpg?v=1718368523)
Pure Foundation - Stone
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Sugar](http://www.hona.dk/cdn/shop/files/SugarBlob_{width}x.jpg?v=1718374899)
![Pure Foundation - Sugar](http://www.hona.dk/cdn/shop/files/BottleSugar_{width}x.jpg?v=1718374897)
Pure Foundation - Sugar
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Swan](http://www.hona.dk/cdn/shop/files/Swanblob_{width}x.jpg?v=1718375507)
![Pure Foundation - Swan](http://www.hona.dk/cdn/shop/files/SwanBottle_{width}x.jpg?v=1718375498)
Pure Foundation - Swan
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation - Sweetie](http://www.hona.dk/cdn/shop/files/SweetieBlob_{width}x.jpg?v=1718373424)
![Pure Foundation - Sweetie](http://www.hona.dk/cdn/shop/files/SweetieBottle_{width}x.jpg?v=1718373424)
Pure Foundation - Sweetie
167,00 kr
200,40 krexcl. VAT
incl. VAT
![Pure Foundation Collection](http://www.hona.dk/cdn/shop/files/PF_{width}x.jpg?v=1718701870)
![Pure Foundation Collection](http://www.hona.dk/cdn/shop/files/PUREFOUNDATIONFULLCOLLECTION_{width}x.jpg?v=1718621289)
Pure Foundation Collection
3.649,00 kr
4.378,80 krexcl. VAT
incl. VAT
OUR MISSION
The HONA mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.